- So what do we need to do? Much will depend on the type of Cookies that your website users. It is unlikely that any site will be prosecuted for basic use of Google Analytics. However, more intrusive Cookies may well require a higher level of consent.
- The information Commissioner wants to see that you have completed a Cookie audit. It wants to see that you have looked at your site and seen that all Cookies are necessary. It wants to see that you have them reviewed and exclude those that are not necessary. It wants to ensure that visitors to your website are in no doubt as to what Cookies are used, where they are placed, and how long they were last on a user’s computer.
- The Information Commissioner has indicated now that the period of grace is over and on the information Commissioner’s website, they are encouraging members of the public to report sites which they do not consider to have complied with the rules.
- It is therefore vital that all website owners make great efforts to ensure that, even if they are obtaining implied consent, that sufficient information is provided to a user and a real effort is made to comply.